Digital Marketing for Architects and Designers

Architects and Designers may not think of themselves as salespeople but an important part of their business, is about bringing in business. As technology and trends evolve, Architects and their businesses need to as well. Learn about the importance of digital marketing, the metrics you need to track, and the tools you can use all with the goal of running a successful practice.
Presented by George Valdes, Head of Marketing at Monograph

Share your comments below!

0:00 Introduction
1:43 CONTENTS
2:12 A BRIEF HISTORY OF MARKETING IN ARCHITECTURE
5:11 CHANNELS ACROSS HISTORY
7:37 FROM REACTIVE TO PROACTIVE
10:21 THE FOUNDATION
11:47 6 SERVICE STRATEGY DIMENSIONS
14:28 TARGET AUDIENCE
19:05 PROBLEM YOU'RE SOLVING
20:59 VALUE PROPOSITION
22:55 STRATEGIC DIFFERENTIATION
24:08 WHATS A SALES FUNNEL?
26:54 GENERATING DEMAND
27:33 REVISITING THE FUNNEL
27:46 EXPERIMENT FRAMEWORK
28:30 CHANNELS MATCH INTENT
30:56 THE ECO-CONSCIOUS PROFESSIONALS JOURNEY
33:17 FINDING AN ARCHITECT: WORD OF MOUTH
35:55 FINDING AN ARCHITECT: SEO
38:29 FINDING AN ARCHITECT: LOCAL SEO
39:28 FINDING AN ARCHITECT: PRESS
40:37 FINDING AN ARCHITECT: PODCASTS
41:39 EXAMPLES OF AUDIENCE BUILDERS
43:00 WHAT WE LEARNED

___
Stay connected with Monograph:
Blog: Sign up at https://monograph.com/blog/
Newsletter: https://monograph.com/newsletter/
Instagram:   / monographhq  
Linkedin:   / monograph  
Twitter:   / monographhq  
Facebook:   / monograph.io  
Community: https://community.monograph.com/

#architecture #architecturedesign #architect