Скачать или смотреть Influencer Marketing and Affiliate: Tracking Strategies Beyond the Click

Agenda:

Challenges for influencers with traditional click attribution
Exclusive coupon tracking options
Landing page tracking
Survey-based attribution (HDYHAU)
Advantages and disadvantages of alternative options
Tools and services recommendations
Negotiating the best alternatives for each campaign

Key Takeaways:

Brands should clarify goals for influencer partnerships: brand awareness, content creation, sales, or ambassador programs.

Influencer marketing tracking is challenged by complex consumer viewing habits across platforms. 

Brands and influencers must educate themselves on various attribution models to maximize revenue potential.

Major affiliate networks offer advanced attribution settings for tracking partner contributions.

Potential tracking innovations include coupon code tracking, landing pages, and survey-based attribution. 

There is an Increasing overlap expected between influencer, coupon, and content marketing channels, with the expectation that influencer and affiliate overlap will continue to grow.

Panelists:

Cassandra Scarbeck, InfluenceLogic
Laura Goodsell, Goodsell Marketing
Joey Asleson, Team Bespoke
Jake Fuller, JEBCommerce
Anne Mies, Simpl-eCommerce
Tricia Meyer, PMA (Moderator)