Contextual Inquiry | Go into the Field to Observe and Interview Users | UX Method Mondays

Welcome to Method Mondays! Today I go over Contextual Inquiry, a powerful combination of interviewing and light ethnography / observation that is done in the field with your participants! Get out of the lab to be on the ground with the users to discover opportunities for your product or service.
I talk about when to use this method, the pros and cons, and how to conduct one.
Enjoy!

Don't forget to comment any weird quirks your friends have pointed out about you!

#UXResearch #FieldResearch #ContextualInquiry

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Books to help you up your UX game:

Quantifying the User Experience:
https://amzn.to/2Y3ItwR

Don't Make Me Think - Steve Krug:
https://amzn.to/2MdznZZ

100 Things Every Designer Needs to Know About People:
https://amzn.to/2EF7KCS

Thinking, Fast and Slow - Daniel Kahneman:
https://amzn.to/2EzwUmo

Predictably Irrational - Dan Ariely:
https://amzn.to/2QspYvT

How to Win Friends & Influence People - Dale Carnegie:
https://amzn.to/2WtOnH0

Quiet - Susan Cain:
https://amzn.to/2Me9iK7

Blue Ocean Strategy:
https://amzn.to/2YPgyxt

Where Good Ideas Come From: Steven Johnson:
https://amzn.to/2ENIOt1


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   • Contextual Inquiry | Go into the Fiel...