Use DIC to Write the Most Engaging Emails (Copy That! Episode 7)

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If writing emails wasn’t hard, we wouldn’t have so many clogging up our spam folders! In this episode of Copy That! we dive into our favorite formula for writing emails that people actually read (and engage with!): The DIC.

We also cover some of the fundamentals about email marketing that every new copywriter should know before they do their first email campaign. Stuff like:

-How to structure emails for your offer
-What is a “Lift”?
-The best way for freelancers to start getting data on their copy
-The unintuitive “Facebook Blueprint” that top marketers are using to get email conversions
-And so much more!

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Catch us live on Twitch the first Monday of every month (and usually every Wednesday) on   / thecopythatshow  

Copy That! is hosted by Alex Myatt, Rod SatterwhiteSean MacIntyre, and Lindsey Hough.

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