Скачать или смотреть How the B2B Buying Process is Changing

Navigating today’s business to business environment is ever-evolving and complex. Now, more than ever, buyers have consumer-like expectations and prefer digital-first experiences.

Nearly 70% of buyers conduct anonymous online research and engage in an average of 27 buying interactions across competing offerings and vendors. B2B buyers today spend a mere 5% of their time speaking to a sales rep.

High performing B2B companies deliver customer-first experiences. They align sales and marketing resulting in an average 208% increase in marketing revenue.

Fresh Demand Co. is a human-centered growth marketing agency. Our approach is grounded in modern and industry-proven marketing and neuroscience-based methods.

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