Скачать или смотреть Case Study - Youth Marketing - More Internet per Hour with Chrome by Google

India's Internet population has been estimated at some 112 million users & rising, search queries originating from India have grown 20 times in the last five years, which has impacted the growth & usage of web browsers in India. Stats showed Mozilla Firefox was the most used browser in the country Google Chrome follows at 2nd most used. The computing space in India is racked with challenges of low awareness, poor infra and low PC ownership.
The Campaign More Internet Per Hour with Chrome was strategically devised to penetrate and reach the enormously fragmented shared computing space where 40% of the Internet population gains access. Aimed at an increased product distribution, increase trials and educate the consumers that Chrome offers superior browsing - faster, safer, simpler there by clearly showing an increased adoption of the product and a shift in consumer behavior.

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