Скачать или смотреть Dematerialized ownership, a NextGen characteristic

Whilst their parents would proudly showcase their interest in music by means of a large CD shelf or vinyl collection, NextGen feels less the need to physically manifest ownership. Rather than owning they value the flexibility of the collective. For them, it is not about the product, but rather what you can do with it.

Listen to Katia Pallini (Content Impact Manager at InSites Consulting and co-author of frAGILE: Is NextGen marketing more chemistry than science?) and discover NextGen's notion of (dematerialized) ownership.

Get your free download of the frAGILE: Is Nextgen marketing more chemistry than science bookzine (by Joeri Van den Bergh & Katia Pallini) via http://www.howcoolbrandsstayhot.com/d...