Difference between a SWOT vs TOWS Matrix

Описание к видео Difference between a SWOT vs TOWS Matrix

A SWOT analysis identifies an organization's internal Strengths and Weaknesses and external Opportunities and Threats. In contrast, a TOWS matrix, derived from SWOT, focuses on matching internal Strengths with external Threats (ST strategies), Weaknesses with external Opportunities (WO strategies), and vice versa, to generate specific strategic recommendations and actions.
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