Скачать или смотреть Read Searchers’ Minds: The SEO Skill That Makes You More Money

E965: If you can read the minds of your searchers, SEO becomes much simpler and much more profitable.

I break down what it actually means to understand keyword intent - and why most people get it wrong. When you misread intent, you create the wrong type of page, attract the wrong traffic, and wonder why nothing converts.

When you understand intent correctly, you:
Create less content
Rank more strategically
Increase click-through rates
Reduce pogo sticking
Build brand trust
Convert more visitors into customers

I walk through two real keyword examples and break down exactly how I would approach them.

Example 1: “voice notes for dentists” This keyword looks simple, but the intent is highly specific. I explain:
Who is actually searching it
Where they are in the funnel
Why this should NOT be a blog post
What kind of page converts best
How to structure the page above the fold
How SaaS companies, affiliates, and resource sites should approach it

Example 2: “best materials for coffee mugs” This keyword is very different. I explain:
Why this is top of funnel
What searchers are worried about
Why this should be educational content
How to structure the post with a strong TLDR
Who should (and shouldn’t) target it
How to move readers into your funnel without forcing conversions

The goal of this episode is simple:
Stop spinning your wheels creating content that will never convert.

When you understand whether a keyword requires:
A conversion-focused landing page
A blog post
A product page
A video
Or something else entirely
You save time, resources, and effort - and you make more money from the same traffic.

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💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Why Intent Matters
01:04 Setup and Examples
01:39 Voice Notes for Dentists
03:18 Building the Right Page
05:34 Who Should Target It
07:10 Best Materials for Coffee Mugs
08:40 Content Strategy and Targeting
10:22 Wrap Up

The Edward Show. The #1 search engine optimization podcast: https://edwardsturm.com/the-edward-show/

Edward Sturm on Grokipedia - https://grokipedia.com/page/Edward_Sturm

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