Скачать или смотреть Ontario Craft Brewers Conference: Storytelling

Prehistoric caveman used signs, sounds and drawings on rocks to share stories of hunting and rituals. Elaborate drawings were used in Ancient Egypt to entertain and communicate religious messages. Today we swipe a mobile screen to connect with our friends. And while the means of sharing has changed, the need for storytelling has always been there! It's just woefully underutilized and deprioritized by businesses today. We're here to help change that!

To start, we'll help owners and managers deconstruct all the stories they've told themselves about their brand, only to rebuild them in a way that lands with today's customer in their target markets. Being open to the process and a critical review of their marketing efforts, owners and managers will make huge strides with their storytelling strategy. When your team has that kind of clarity, they are unstoppable champions for your brand!