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I believe the Credibility Statement is such an important component of the Sales Funnel we deal with the subject again in Section Four. As an aside, most people who teach this subject don't include the Credibility Statement as part of the funnel and I believe that's a huge mistake.

So exactly what are we talking about anyway? The Credibility Statement is one or two sentences explaining why you will be able to solve the customers problem. It is not about where you went to school or how successful you are. This is all about how you are qualified to help the customer with his needs.

Now this statement will appear on your About Us page; which is in a separate video, and will be used in most long-form marketing your business does. Places like Facebook will also have a credibility statement.

Griphop Kevin MacLeod (incompetech.com)
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   • The Credibility Statement 1 5  
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