Скачать или смотреть Why Brand Marketing Fails: Alex Hormozi's Product-First Strategy That Actually Works

Brand isn't a magic bullet for your business.⁣
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@AlexHormozi breaks down why products trump brand every time. Apple didn't succeed because of clever marketing - they succeeded because every iPhone, MacBook, and iPad consistently delivered value.⁣
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Here's the reality: Brand only influences ONE part of the value equation - perceived likelihood of achievement. Everything else? That's on your product.⁣
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The "give, give, give, then take" strategy only exists when your products aren't great. When Steve Jobs launched new products, nobody felt like Apple was "taking" from them. People lined up because they knew they'd get rewarded.⁣
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The lesson? Stop obsessing over brand building and start obsessing over customer rewards. Every interaction should leave them better off than before.⁣
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Consistently reward customers → They buy faster → They pay more → You win.⁣
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Brand follows great products, not the other way around.