Скачать или смотреть How to Boost Your App Growth With Localization

Localization is a hot topic among ASO experts. Adjusting your app store listing is necessary to reach a worldwide audience, but local languages and cultural differences present huge challenges. We partnered with YellowHEAD to provide the best practices from Tinder and Big Fish Games on how to perform keyword research in foreign languages.

Here's a recap of what we will cover:
0:00 Introduction
7:14 Which Languages and Markets to Prioritize on for Localization
9:54 When to Localize Your App Store Listings
13:58 Examples of Successful App Localization Efforts
16:41 Google Store Listings
21:00 How to Select Keyword in Localization
30:56 Tips for Localization
35:00 How to Decide to Localize the Brand Name
38:43 Tips What Elements to Consider When Localizing Creatives
45:25 Should You Localize Your Icon
48:38 Q&A

Do you have questions about localization or App Store Optimization (ASO)? Post in the comments section of this video!

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