Скачать или смотреть Making Makeup Advertising Claims

The global face makeup market was worth US$ 42.7 billion in 2020. Looking forward, the global face makeup market will to continue to grow during 2021-2026.

It is essential to have strong marketing claims about your products to ensure they stand out. Advertising claims for makeup differ from skincare claims, where we focus more on an immediate transformation in appearance as opposed to long term benefits. You still must hold evidence to ensure these claims are compliant.
In this webinar, Carys Smith from Ayton Global Research will take you through examples of successful makeup advertising claims and how to substantiate them. You will learn:


• Overview of the global makeup industry
• Global regulations for advertising
• Claim substantiation methods
• Choosing the appropriate study design and methodology
• Successful marketing claims
• Sharing case studies