Скачать или смотреть Best Industrial Video & Content Marketing Strategies for Manufacturers

Maximizing Industrial Video & Content Marketing for Manufacturers | Insights from Amy McCord

In the latest segment of the Industrial Marketing Leaders Podcast, join hosts Jeff and Amy McCord as they sit down with Amy McCord to discuss cutting-edge strategies for leveraging video and content marketing in the manufacturing industry. Amy, a seasoned industrial content strategist, shares her extensive experience in creating educational and engaging content that resonates with engineers and other key stakeholders in the manufacturing sector. Whether you're in marketing or leadership, this episode offers actionable insights to enhance your content strategy and optimize customer engagement.

🔍 Episode Highlights:
Exploring diverse content types to empower customers with 24/7 access to valuable information.
The Automationist Blog: From installation guides to industry challenges and new organizational developments.
Introducing 3D models and online configurators for seamless product specification and customization.
Comprehensive video content: Covering industry challenges, product releases, and installation tutorials.
Targeting mechanical and electrical engineers with tailored content to support their design and application needs.

🔑 Key Takeaways:
How can video content enhance customer understanding and satisfaction? Amy explains the critical role of visual guides in simplifying complex installation processes.
What types of blog content are most impactful for manufacturers? Discover how The Automationist blog covers a wide array of topics, providing valuable insights and education for industry professionals.
Why are 3D models and online configurators game-changers? Learn how these tools empower engineers to visualize and customize products effortlessly.
Who benefits the most from self-service content? Amy highlights the specific needs of mechanical and electrical engineers and how targeted content can meet these needs effectively.
How to align content with customer needs? Jeff and Amy discuss the importance of understanding different buyer personas and tailoring content accordingly to drive engagement and decision-making.


🙋🏻‍♂️ About Jeff Long, The Industrial Marketing Leaders Podcast, and True Focus Media:
Jeff Long has owned his marketing agency, True Focus Media, since 2003. His mission with the Industrial Marketing Leaders Podcast is to showcase industrial manufacturing marketing leaders. True Focus Media specializes in helping industrial companies enhance their marketing, sales, and training efforts. Jeff’s experience ranges from working with large international corporations to smaller machine shops. Known for pioneering content marketing strategies like "Video Value Bombs" and Trade Show TNT, Jeff is dedicated to empowering companies to thrive in today’s dynamic landscape.

You can learn more about him at:
https://truefocusmedia.com/
  / jeffdlong  
https://videovaluebombs.com/
https://tradeshowtnt.com/
https://industrialmarketingleaders.com/


🤝 About Our Guest: Amy McCord, an expert in industrial content strategy, brings her wealth of experience in supporting manufacturers with effective video and content marketing. Amy's approach focuses on making technical information accessible and engaging, ensuring engineers and other stakeholders have the resources they need.

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