SCRIPT:
Health Club Library
Narrator Listen to a conversation between a student and a business professor.
Professor : So, Richard … what’s up?
Student : Well, I know we have a test coming up on chapters … uh …
Professor : Chapters 3 and 4 from your textbook …
Student : Right … 3 and 4. Well, I, uh … I didn’t get something you said in class Monday.
Professor : Alright, do you remember what it was about?
Student : Yeah, you were talking about a gym … a health club, where people can go to exercise … that kind of thing.
Professor : OK. But the health-club model is actually from chapter 5, so …
Student : Uh, chapter 5? Oh, so it’s not … OK, but I guess I still want to try to understand.
Professor : Of course. Well, I was talking about an issue in strategic marketing. Um, the health-club model, um … I mean, with a health club, you might think they would have trouble attracting customers, right?
Student : Well, I know when I pass by a health club and I see all those people working out … exercising … I’d just as soon walk on by!
Professor : Yeah, there’s that, plus … lots of people have exercise equipment at home, or they can play sports with their friends, right?
Student : Sure.
Professor : But nowadays, in spite of all that, and expensive membership fees, health clubs are hugely popular. So, how come?
Student : I guess that’s what I didn’t understand.
Professor : OK. Basically, they have to offer things that most people can’t find anywhere else— You know, quality. That means better exercise equipment, high-end stuff.
Um, and … classes … exercise classes, maybe aerobics …
Student : I’m not sure if I … oh, OK, I get it … Yeah. And you know, another thing is, I think people probably feel good about themselves when they’re at the gym. And they can meet new people, socialize …
Professor : Right. So, health clubs offer high-quality facilities, and also, they sell an image …
about people having more fun, relating better to others, and improving their own lives, if they become members.
Student : Sure. That makes sense.
Professor : Well then, uh, can you think of another business or organization that could benefit from doing this?
Student : Um …
Professor : Think about an important building on campus here, something everyone uses … a major source of … information.
Student : You mean like, an administrative building?
Professor : Well, that’s not what I had in mind …
Student : Oh! You mean the library?
Professor : Exactly. Libraries. Imagine public libraries. … They’re an information resource for the whole community, right?
Student : Well, they can be, but … now, with the Internet, and big bookstores, you can probably get what you need without going to a library.
Professor : That’s true. So, if you were the director of a public library, what would you do about that?
Student :To get more people to stop in? Well, like you said, better equipment. Maybe a super-fast Internet connection. And not just a good variety of books, but also, like, nice, comfortable areas where people can read and do research. Things that make them want to come to the library, and stay.
Professor : Great.
Student : Oh, and … maybe have authors come and do some readings? Or, I don’t know …
special presentations. Something people couldn’t get at home.
Professor : Now you’re getting it.
Student : Thanks, Professor Wilkins. I think so too …
Listening Practice Set 3 Answers key.
1. B
2. A
3.Yes No
Low membership fees NO
High-quality facilities YES
Exercise classes YES
Positive self-image YES
Special presentations NO
4. D
5. C
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