Player data in game development, why, when and how / Sebastian Long, Player Research

In order to be 'data-informed' and to truly benefit from player data toward making incredible games, this talk will share key sources of data, and how they can be applied during development. Data is much more than DAUs and ARPPUs - we'll be outlining the overlapping types and sources of data, as well as when and how they should be used throughout development, long before softlaunch. By increasing the diversity and frequency of player data being involved in your project, attendees will understand how to cleverly invest in each type, and when, to get maximum ROI. The ordering is critical, and with this talk attendees will learn why looking at UI before UX before UA is critical to success. For many teams already launched or using player data in development, they'll learn what sorts of data they've 'left on the table', and how that could be affecting their retention