How an Anime Character changed Japanese Advertising

#anime #haruhi #mpdpsycho #manga

The Melancholy of Haruhi Suzumiya forced Kadokawa to rethink a specific sales strategy...but how?

Thumbnail by Kaizerlaser:
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Captions are available!

Second part is here:
   • Japan: The Platform Superpower  

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Huge thanks to Marc Steinberg, please check out Anime's Media Mix:
https://www.upress.umn.edu/book-divis...

All sources and commentary can be found here:
https://www.pauseandselect.com/2021/u...

Chapters
00:00 Intro
03:27 Steinberg's Intro
04:13 What is a Media Mix?
06:49 Where did it come from?
08:55 The Melancholy of Haruhi Suzumiya
12:40 MPD Psycho
15:55 Intermission
19:12 Back to MPD Psycho
21:08 Record of Lodoss War
22:41 Conclusion