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The Sophus3 Automotive Digital Summit 2021 provides unique insights into the European car buyer based on data from the eDataXchange collaborative partnership. In a running time of 57 minutes, our detailed market update includes:

Keynote interviews with leading industry digital thinkers
Lessons learnt in the past six months
Step-by-step guide to best practice in customer-direct digital strategy
How to prepare for the next six months.

SUMMIT AGENDA

0:00 Keynote interview: Global challenge = digital opportunity
02:45 Christian Loeer, marketing director JLR Germany
18:15 Sophus3 analysis: lessons and opportunities from the past six months with Tania Hodgkinson, chief analyst, and Patrick Fuller, head of insight
25:19 Specialist panel: How 2020 reimagined customer-centricity
38:08 Analysis: step-by-step guide to best practice in customer-direct digital strategy with Scott Gairns, managing director Sophus3
44:13 Keynote interview: How media is capitalising on its direct sales expertise with Sepi Arani, head of OEM, carwow
53:58 Wrap Up