Скачать или смотреть David Aaker: "The Father of Modern Branding" Returns

A History of Marketing / Episode 24
A deep dive into Aaker's evolved models, updated case studies, and the playbook for building a brand that lasts.

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What does it take to build a brand that endures? Few people on earth can answer that question better than David Aaker.

David Aaker, AKA the "Father of Modern Branding," is back to mark the launch of the 2nd edition Aaker on Branding. This book distills decades of Aaker’s work, covering brand strategy, portfolio management and execution. Our conversation is a great entry point.

My last interview with David Aaker is the most popular podcast episode of “A History of Marketing” in terms of downloads and streams. I’ll be honest: I think this one is even better.

More at marketinghistory.org
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