Скачать или смотреть How to create a "wow" experience | E14 GYBWV Podcast

How do you make your new customers and clients feel like they're truly in safe hands?
In this episode, Alex and Dom Hodgson discuss onboarding - the power of delighting your clients as soon as they choose to do business with you, and how to systemise the process.
Dom has a proven track record in doing exactly this, plus he and Alex share their thoughts on being personal and "real" in your marketing (including where to set your own boundaries) - there's lots to learn in this episode!

Timestamps:
00:00 Intro, catch up with Dom
02:38 Dom’s “twin engine” onboarding method
06:01 Why onboarding is always worth it
07:38 How Dom easily makes “welcome” videos
09:13 How powerful connections with your customers are made
14:08 How personal should your marketing be?
15:20 Separating yourself from the competition
17:09 How to be personal across different social platforms
19:20 Combining self-shot and pro-shot videos
20:47 The danger of the wrong message
26:48 This all leads to a better, less stressful business!
29:06 Remember: video is just one part of the system
31:28 Set your own boundaries, but be personal in your marketing
33:00 Outro

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The Artifact Media team create, produce and publish effective video content.

Since 2015, businesses and brands of all shapes and sizes, in all manner of industries and based all over the world, have sought the help of Alex Wardle (Head of Production) and his team to publish video content that WORKS.

Alex continues to share his passion and interest for all things filmic through the videos you'll find on this channel, his books, print newsletters, emails, and social accounts.

Get the first chapter of Alex's book - Grow Your Business With Video:
artifactmedia.co.uk/freechapter

WEB: artifactmedia.co.uk
FACEBOOK: facebook.com/artifactmediauk
INSTAGRAM: instagram.com/alexartifact