109. [VIDEO] Adapting Crowdfunding Strategies for Nonprofit Growth—Insights from GoFundMe's Success

Welcome to today's episode with Michelle Boggs. She is an executive nonprofit industry advisor, and I am really excited to welcome her on because she really understands the latest trends of what's working and what's not in our sector, and has weaved that into her work with GoFundMe. Now, if you're like me, you've seen the rise of these crowdfunding tools, like GoFundMe and Kickstarter. There's so many out there, and it really got me thinking, what can nonprofits do to adapt their strategies the way that these crowdfunding sites are really, really working and having so much success? In the episode, you’ll learn the power of creating and mobilizing your community to advocate and fundraise and lift up your message alongside of you (this is also what I teach in my Social Street Team™ method) and this idea of personal style, storytelling one human to another human, instead of the ominous brand that has been stripped of your voice. This episode will motivate you to see there are so many generous people in the world, and to not get hung up on one or two doom scrolly headlines, and instead, look at the generosity that's happening every single day on these different sites and ask yourself, what am I missing?

Topics:
-- How nonprofits can develop more of a community driven fundraising strategy and what Michelle sees most organizations missing
-- Overcoming the objections of creating more connection and specific action you can take to create more community and close the feedback loop
-- The different ways fundraising tools provide ease of use and bring in the creator’s personal story to create a great giving experience to raise more money
-- The types of stories and strategies that are really working when it comes to meeting and/or exceeding fundraising goal on GoFundMe
-- How to create a better end of year giving strategy and plan that is holistic to your organization and create onramps to recurring giving

For a full list of links and resources, visit this episode's blog post here: https://www.splendidatl.com/podcast/c...

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#fundraising #nonprofit #nonprofitorganization #leadership #crowdfunding #community #gofundme