Скачать или смотреть How to Find, Hire, and Keep an Exceptional Letting Agent - Choose Your Letting Agent Carefully

How to Find, Hire, and Keep an Exceptional Letting Agent - Choose Your Letting Agent Carefully

Choose your letting agent carefully
Whether you own a single buy-to-let flat or a portfolio of 100 investment properties, you're a business owner. And if you choose to have your properties managed, your letting agent becomes your number one employee, your marketing and advertising manager, your purchasing manager, your customer care manager, your maintenance manager and your personnel manager all rolled into one. In other words, your letting agent is the most important person in your organisation other than yourself.
There's no excuse for having a "bad" letting agent: you choose them yourself, and you likely have hundreds to choose from if your property is in a city.
As the business owner, you need to select your letting agent as you would an employee: through a vigorous and thorough selection process. If there are 200 letting agents in your city, invite them all to apply for the job! Within a day you could find all their email addresses; tell them what you're looking for and ask them how they can help you achieve your goals - and how much it will cost you.
Fifteen years ago I did just that: I wrote a polite letter to every letting agency within my target city, telling them that I intended to build a portfolio of investment properties over my lifetime. I explained that I wanted an agent to show me the very best and easy-to-let small, older properties in the best locations - properties that I could add a bit of value to. I added that I'd then hand them the keys for full management over the next 50 years.
I received just three replies. Two were very brief notes asking me to call them. I didn't bother. The third was a very well-written and helpful letter outlining what they could do for me, followed by a phone call from the boss himself. We met, discussed my plans, and I've been working with that agency ever since.

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