Скачать или смотреть How Sadaf Furqan Is Building Pakistan’s Cheese Culture on Her Story with Zainab Faisal |

In this power packed podcast, Zainab Faisal (CEO Consumer Connect) sat down with Sadaf Furqan, founder of Pakistan’s first artisan cheese brand YayyCheese.
From experiments and R&D struggles to scaling up production, securing grants, and breaking into the restaurant market — Sadaf opens up about her entrepreneurial journey. Beyond the brand, she talks about balancing education, family, and mental health, navigating cultural pressures as a woman, and finding her voice. A deeply personal yet inspiring story for anyone chasing dreams against the odds.

#SadafFurqan #YayyCheese #WomenEntrepreneurs #StartupStories #MOMKAST #WomenInBusiness #MOMKAST

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About MOMKAST
MOMKAST is a Platform designed to provide mothers with the best advice possible on child growth, relationship issues, and everyday challenges, directly from other mothers. Mothers have a unique perspective on raising children and are often equipped with a variety of solutions and techniques that work best. If this collective knowledge could be shared, mothers would be able to find answers more quickly and know that they are not alone.

Chapters:
00:00 Podcast Montage
04:03 Intro — Meet Sadaf Furqan & why “Yayy Cheese”
08:36 From experiments to scaling production
11:07 The fear of getting copied and the belief of yayycheese
18:08 R&D struggles — ageing, hygiene & throwing away batches
20:44 Importance of hygiene in cheese making
22:20 The first time cheese came out right
23:17 The never giving up attitude of Sadaf Furqan
27:14 Sadaf Furqan's early life
31:57 Education & balancing family, study and work
37:52 Scaling up — setting up factory, capacity and hiring
42:18 Impact of her family and mentors in her success
50:24 Funding story — Women in Tech / Standard Chartered grant
01:01:41 How to create a great pitch to investors?
01:05:52 Mental health and setting up personal boundaries
01:11:00 Parenting reflections — regrets, lessons & making amends
01:15:52 Two way communication in a relationship
01:19:07 Key takeaways & final advice
01:23:25 Does grades actually matter nowadays?
01:28:12 What is success for Sadaf Furqan?
01:29:05 Advice for young women
01:30 Outro



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