Скачать или смотреть GOOD-BETTER-BEST PRICING STRATEGY: how product tiers increase sales through psychological pricing

In today’s video we'll go over the good-better-best pricing strategy for configuring your product tiers.
A good-better-best strategy can not only help potential customers decide to purchase from you, but also increases the chances that they purchase at higher prices.
The good-better-best psychological pricing strategy is a particular case of product versioning, where all the versions share the basic features, and you gradually add features to create the improved versions.
In this video, which is the first one in a 2-video series about the good-better-best strategy, we'll take a look at the psychological impact of developing such an offering. In part two, we'll see why this is a great strategy not only from a psychological pricing point of view, but also from a purely rational, segmentation-driven perspective.

Chapters:
0:00 Introduction
0:32 What is a good-better-best pricing strategy?
1:37 Important detail about the product tiers in the good-better-best strategy
3:15 Impact of adding complexity to purchase decision
3:35 Why does a good-better-best strategy work to increase sales?
4:10 The psychological impact of a good-better-best pricing strategy
5:19 Why so many people prefer the middle option
7:05 Why avoid having just one option
7:35 Using a good-better-best pricing strategy to establish a higher price anchor
10:03 The rational side of the good-better-best strategy (continued in part II)

Suggested related videos:
How having too many product options hurts your sales:
Derek Halpern's video with examples:    • Don't Make This Pricing Mistake: How to Pr...  
Part 2 (the good-better-best strategy's rational side and implementation):    • TIERED PRICING STRUCTURES: THE GOOD-BETTER...  


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