Author PR and Bookstagram Tours : Do They Work? Are They Worth It? Hayling Bookstorm Author P.R.

I signed up for an ARC for Harriet Ashford’s debut romance, The Trouble with Love and Ink. Everything for her ARC team ran through Hayley. So after I finished my ARC and told Harriet how much I loved it, I asked about her experience working with Hayley.

Because I was curious. Could I revive some interest for Interview with a #Vanlifer. I lost so much mojo and momentum when we had to evacuate from Hurricane Ian the week before the launch. It felt wrong and kind of icky to talk about my climate fiction novella after a hurricane that intensified because of hotter gulf waters that just decimated Fort Myers. There didn’t seem to be a way to spin it that wasn’t cringe. And then I had to focus on the AYA Workbook launch. So if I could give my hippy vampires some love, I was all for it.

Back when I self-published my very first book, Nailbiters, I did a blog tour. A woman organized it for free and she set up 5 book bloggers to review the book. They were all amazing reviews and this was super exciting, but I wasn’t sure how many extra sales came from it. Some for sure, but if you’ve been following this channel for a long time you know I made all my mistakes in book 1. I charged so little that I had no hope of recouping any investment into another round of her tour service. But I know they CAN work.

So I decided to bite the bullet. If this doesn’t work or generate sales then hey, I tried, and I can at least make a video about it and recoup some of the investment with what I earn on this video.

I reached out to Hayley on April 3rd. She got back to me right away. Answered all of my questions. And we signed our control on April 4th. Already a huge win in my book for us to work fast. She specifically has packages for already published books. So you can work with her prelaunch or do what I’m doing for a book relaunch or revival. Which I love because so many authors are strapped for cash when it comes time to launch or they lose momentum or they don’t know what they didn’t know.

She started collecting review signups on April 6, and they closed on April 11. Total number of reviewers on the team: 20

This felt so small out of the 200+ reviewers on her team. But these readers are self-selecting. I’d rather have 20 rave reviewers than a hundred who never read or rate it.

The readers who signed on posted when they started reading, posted thoughtful reviews, and the images and reviews they posted on Instagram amplified my limited reach.

Hayley followed up on time and did the work she said she would. I think if I were launching a new book, especially a romance or a thriller, I’d work with her from the outset to line up a street team and reviewers right away.

Links
https://www.haylingbookstorm.com/
Harriet’s Book:
https://www.amazon.com/Trouble-Love-I...
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