Скачать или смотреть The Natural List: Keynote preview–The State of Natural and Organic 2026

Are you ready to celebrate 45 years of innovation, growth and impact in the natural products industry? The 45th anniversary of Natural Products Expo West is just around the corner, and with it comes one of the most anticipated events of the show: the State of Natural and Organic keynote.

This year’s keynote takes place on Wednesday, March 4, from 8:30 to 10:00 AM in the Marriott Marquis Ballroom. The programming features voices from across the industry, leading with data, trends, product innovation and more that will help forecast the future of the natural and organic products industry.

Tune in to this week’s episode of The Natural List for a sneak peek at what’s in store in Anaheim and how this keynote will set the stage for the next chapter of our industry.

Thank you to our sponsors Lakanto, FrieslandCampina Ingredients, A Greener World, Advantage Solutions and Daabon.

In this episode:
• 0:14 – Welcome to the 45th anniversary of Natural Products Expo West!
• 0:39 – Thank you to our sponsor, Daabon.
• 1:15 – Thank you to our sponsor, Advantage Solutions.
• 1:55 – Highlights from the upcoming Natural Foods Merchandiser issue, featuring interviews with Doug Green, founder of Natural Products Expo West, and legacy brands from the first show.
• 4:54 – Thank you to our sponsor, A Greener World.
• 5:31 – Thank you to our sponsor, FrieslandCampina Ingredients.
• 6:12 – The State of Natural Keynote is happening Wednesday, March 4, from 8:30–10:00 AM in the Marriott Marquis Ballroom.
• 7:30 – What attributes are driving purchasing decisions?
• 8:39 – Nutrient density saw the largest year-over-year growth, increasing from 17% in 2025 to 25% in 2026.
• 9:21 – Certifications and values are key drivers of consumer purchasing decisions.
• 9:55 – Today’s consumers are embracing a balance of alternative and conventional healthcare, reflecting a more flexible, personalized approach to wellness.
• 10:57 – Around 50% of Gen X and Millennials are adopting this mix-and-match approach.
• 11:21 – Overarching trends like alcohol consumption, GLP-1s, and economic challenges are shaping the future of the industry.
• 11:22 – Thank you to our sponsor, Lakanto.
• 13:01 – The State of Natural Keynote will feature industry leaders Seth Goldman, Pat Sheridan, Kathryn Peterson, Nicolas McCoy, Gary Hirshberg, Alyssa Vescio and more, reflecting on the past 45 years and looking ahead to the future of the industry.