Скачать или смотреть Inbound Marketing vs Outbound Cost Comparison | Solving Inbound Ep. 3

The most important factor to consider in any marketing venture is cost. You want to be sure you're seeing a positive ROI on every dollar you spend on marketing. We know that inbound marketing represents a radical departure from traditional outbound marketing. So, is inbound marketing more expensive than outbound marketing?

In today's episode of Solving Inbound, we'll answer the question, is inbound marketing more expensive than outbound?

Additional Resources:
Article: How Much Will It Cost to Become a World-Class Digital Marketing Case Study?
Course: What a High Performing They Ask, You Answer Company Looks Like
Course: Getting Full Company Alignment and Buy-In
Course: Scaling Up Your Digital Sales and Marketing

0:00 Introduction
0:53 Why evaluate the cost?
1:55 Cost Comparison
3:30 What are you paying for with outbound marketing?
9:21 What are you paying for with inbound marketing?
18:03 Outro
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