Скачать или смотреть Gaining digital trust | Mitek Systems

Download the Digital Trust Report 2021: https://bit.ly/3v1HFpq
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In this evolving digital world, more and more businesses are opting to deliver products and services to customers via technology.

At the same time, research is showing that many customers are increasingly losing trust in the technology industry.

In fact, global digital trust has declined 9% in the last decade, and 6% alone in 2020.

There are many reasons for consumer mistrust, which includes:
The risk of security breaches and having personal data stolen
Having a better understanding of how businesses might be using their personal data without consent
Previously bad experiences with digital banking
Lack of human contact when interacting with companies
Rising fraud levels

In order to gain digital trust, users need confidence in the ability of people, technology, and processes to create a secure digital world for them to participate in.

Consumers will give their digital trust to companies who have shown them that they can provide safety, privacy, security, reliability, and data ethics with their online programs or devices.

Businesses will only be able to succeed in the online world if they are able to build and maintain digital trust with their consumers.

If a consumer has digital trust in your business, it’s much easier to build a long-term business relationship with them.

So how do you build and nurture digital trust in your customers?

In the Digital Trust Report 2021 by 11:FS and Mitek, a four-step framework is provided for how financial service providers can build consumer digital trust in the services they deliver via apps and websites.

The first step is being capable. You need to prove to consumers that you can provide the security, reliability, and products that you say you can.

The second step is being competent. Ensure your customers feel they can rely on you to meet their needs. This means you need to be responsive and consistent in your digital touch points.

The third step is to show care. You need to demonstrate to customers that their interests are a priority for your organization.

And the fourth step is to be purposeful. Clearly communicate what your business stands for and make sure your business practices align with those values.

Building and maintaining digital trust is not a one-off event. It’s a balancing act that takes time and is different for each consumer as they come to understand what they need, expect, and will accept, or not accept during their interactions with your business.

Technology can help build a great customer experience that fosters trust. But, it can just as easily hinder that nurturing process, depending on how it’s implemented.

To learn more about how to build stronger, long-term digital trust between you and your customers, read the Digital Trust Report 2021: https://bit.ly/3v1HFpq


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