How To Build Brand Identity | Guide from A to Z

Wondering how you can develop a unique and memorable brand identity?

In this guide, you’ll find everything you need to refine your brand image and improve your visual identity.

To build your brand and identity, don’t just select colors because you like them, but do your research first, and summarize everything in a clear and simple way. Visual components and branded design assets, from color to text, shape, and fonts - all elements should work together to create an inspiring, comprehensive interactive experience for your clients.

You don’t have to be a designer to create something incredible. With a template and an easy-to-use design tool like Visme, you can easily create a strong brand identity and captivating design materials regardless of your skill level.

Get started with Visme now: https://www.visme.co/templates/.


In this video, we’ll cover:

00:00 Intro
01:06 Why is brand identity important?
02:22 Creating a brand identity in seven steps
02:34 Understand the purpose behind your brand
03:15 Research your audience and competitors
04:41 Audit your brand identity design
05:16 Develop your brand voice and messaging
06:07 Create your visual identity
08:00 Be consistent with your brand identity
08:53 Monitor your brand identity

Read the blog post version of this video: https://visme.co/blog/brand-identity/.