Target Audience vs Target Groups [What’s The Critical Difference?]

In this video, I’m going to break down this critical distinction of your target market so you can target your audience strategically.

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So, you’re building a brand and defining who it is you need to target. Is it a single large group of people? Is it multiple groups of people? And what is the deference between target groups vs target audience?

In fact, not knowing these critical audience distinctions or building a brand without strategically targeting your audience effectively, could be the difference between brand success and failure.

With that, here’s what you’re going to learn

I’m going to break down what your target audience is and how you can go about defining it.

Then, I’ll compare this definition to your target group and highlight the defining difference between the two.

Then, using your understanding of the difference, I’ll show you how you can strategically target your audience so you can build a hyper target communication strategy for your brand.

In the end, you’ll understand the difference between target groups vs target audience and how these distinct differences support the brand strategy.


0:00 Target Audience vs Target Groups [What’s The Critical Difference?]
0:52 What Is A Target Audience?
1:42 What Is A Target Group?


Want to dive deeper? Check out the full article below.
http://brandmasteracademy.com/target-...

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