The Science & Craft of Storytelling: How to Make People Care | SXSW 2024

Portuguese and Spanish language translations for SXSW 2024 Keynotes and Featured Sessions presented by Itaú

How can brands and leaders tell stories that inspire human connection and positive action, especially in these anxious and uncertain times? Cheryl Miller Houser offers tactics grounded in the science and craft of storytelling to make people feel part of something bigger than themselves and move them to laugh, to cry, to propel change. Participants from all sectors can apply these tactics to drive success in building brand loyalty, marketing, galvanizing employees, creating community, fundraising and more.

About SXSW:
SXSW dedicates itself to helping creative people achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of the interactive, film, and music industries. An essential destination for global professionals, SXSW features sessions, showcases, screenings, exhibitions, professional development and a variety of networking opportunities. For more information, please visit sxsw.com.

Subscribe: http://www.youtube.com/user/sxsw?sub_...

Connect with SXSW:
Website: https://www.sxsw.com
Facebook:   / sxswfestival  
Twitter:   / sxsw  
Instagram:   / sxsw  
YouTube:    / sxsw