Скачать или смотреть “How I Started My Clothing Brand | Step 1: What I Did First

In this video, I break down the real first half of Step 1 I took when I started my clothing brand.

Before I ever checked if the name was available, I had to get crystal clear on:
• what my brand represents
• who my brand is for
• the feeling I want people to have when they wear it
• how I brainstormed name ideas based on that message

This wasn’t about making random designs or picking a cool-sounding name.
I treated it like I was building a movement, not just a T-shirt.

I walk you through exactly how I:
• wrote down what my brand stands for
• defined my ideal customer in detail
• decided on the emotional impact I wanted my clothes to have
• created a long list of possible names based on my message and audience
• narrowed that list down to my top 3

This video is not theory.
This is literally what I did when I started my clothing brand.

In the next video, I’ll show you how I checked if the name was available using Google, social media, and the USPTO site — step by step.

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