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𝟏. 𝐒𝐞𝐚𝐫𝐜𝐡 𝐓𝐞𝐫𝐦 𝐑𝐞𝐩𝐨𝐫𝐭

It Shows which customer search terms are driving clicks and conversions.

How to use:

Identify high-performing keywords and move them into exact match campaigns.

Spot irrelevant terms that waste spend and add them as negative keywords.



𝟐. 𝐏𝐥𝐚𝐜𝐞𝐦𝐞𝐧𝐭 𝐑𝐞𝐩𝐨𝐫𝐭

It Reveals how your ads perform at different placements (Top of Search, Product Pages, Rest of Search).

How to use:

Increase bids on placements where conversion rate is high.

Reduce or pause underperforming placements.



𝟑. 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐎𝐯𝐞𝐫 𝐓𝐢𝐦𝐞 𝐑𝐞𝐩𝐨𝐫𝐭

It Helps you track spend and sales trends over time.

How to use:

Look for days or times when performance peaks and align your budget allocation accordingly.

Identify trends like seasonal demand or days of high CPC.



𝐂𝐚𝐭𝐞𝐠𝐨𝐫𝐲 & 𝐁𝐫𝐚𝐧𝐝 𝐑𝐞𝐩𝐨𝐫𝐭𝐬

It Gives competitive insights like share of clicks & conversions.

How to use:

See which competitors dominate and optimize your targeting.

Spot new keyword opportunities from market trends.