Скачать или смотреть How To Sell To Executives

Most reps start with their product and try to reverse-engineer a problem.
Executives don’t think that way.

They’re juggling a dozen priorities, tradeoffs, and levers that compete for their attention.
Your real competition isn’t another vendor — it’s the executive’s list of “things that matter more right now.”

Top sellers flip the script:
They start with what the executive already cares about… and then ladder their solution into an existing priority.

When you anchor to something that’s already on the exec’s agenda, you’re not selling a new idea — you’re helping them advance one they’ve committed to.

That’s how deals get momentum.

👉 Watch the full episode on Spotify: Why Executives Ignore Your Sales Pitch (And How to Fix It Fast)
Nate shares his 4-sentence framework, one-page business case, and tactics to win exec buy-in fast.