Скачать или смотреть Google's Cookies Consent Mode V2: How we got here & what to do now

Google's Consent Mode V2 is already here since March 6th, 2024 so is our comprehensive guide. Let’s go together on some implications of the latest updates in digital advertising consent, specifically tailored for the European Economic Area (EEA) under GDPR and the new Digital Markets Act (DMA). Whether you're an advertiser, tech partner, or privacy advocate, stay ahead by adapting to the evolving privacy landscape.
Learn about the Basic and Advanced implementation modes and how they impact ad measurement, optimisation, and audience modeling. Explore how global tech giants like Apple, TikTok, and Meta are responding and what this means for the advertising ecosystem.
This video is for anyone looking to navigate the complexities of user consent in digital advertising, ensuring compliance while maximising campaign effectiveness and also by understanding the impacts on privacy. Don't miss out on the key strategies to balance privacy concerns with advertising needs in the post-GDPR and DMA era.
🔑 Key Topics Covered:
Introduction to Consent Mode V2 and Its Importance
Deadline and Broader Impact on the Ad Ecosystem
The Role of the Digital Markets Act in Shaping Consent
Implementation Options: Basic vs. Advanced Mode
Global Perspectives on Privacy and Competition
Calls to Action for Advertisers and Privacy Advocates
🚀 Stay informed and make informed decisions about your digital advertising strategies in compliance with the latest European regulations. Join the conversation on how we can shape a privacy-respecting yet effective digital advertising future.


Google “Consent Mode Modelling”: https://support.google.com/google-ads...
Google Tags C”onsent Mode Overview”: https://developers.google.com/tag-pla...
Google Ads “Help About Consent Mode”: https://support.google.com/google-ads...
Google Tags “ Set up consent mode on websites”: https://developers.google.com/tag-pla...
Simo Ahava’s Blog “Consent Mode V2 for Google Tags”: https://www.simoahava.com/analytics/c...
Stape “Server-side consent management with sGTM and Cookiebot”: https://stape.io/blog/server-side-con...
Proof3 “The effect of Google Consent Mode V2 on Google Ads & GA4 Analytics”: https://proof3.co/the-effect-of-googl...

European Commission “About the Digital Markets Act”: https://digital-markets-act.ec.europa...
The Verge “The EUs New competition rules are going live - here’s how tech giants are responding”: https://www.theverge.com/2024/3/6/240...


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