How to Run A/B Tests with Mention Me: Must-Have Tips

#abtesting #marketingtips #digitalmarketing
Learning how to run A/B tests is vital to any successful campaign. A/B tests enable you to place customers into unique groups (cohorts) so that they see the same offer for the duration of the experiment, even if a new A/B test is started in the meantime.

The Mention Me platform is built with testing in mind. We are able to test every aspect of the referral program to optimise the performance. You can A/B test your incentives i.e. discount vs non discount or your copy i.e. descriptive vs concise.

In this video tutorial you’ll learn how to run a simple A/B test. You’ll learn how to set up a referral campaign by creating an experiment with two variants which will allow us to perform A/B testing.