智慧銀行之路：香港虛擬銀行 — 目標群及如何吸引現有客戶（中文字幕）

Module 3: The Perspectives – Expert views on Hong Kong virtual banks

Topic 1:
Who are virtual banks’ target customers?
Can virtual banks successfully attract them from traditional banks?

Key takeaways:
Attract, Retain and Monetize – 3 key steps in operating a bank
Virtual banks to target customer segments where traditional banks are unable to efficiently provide services
Virtual banks vs traditional banks’ online banking: Customer-centric vs product-driven
Traditional banks are already reacting and transforming to fend off potential disruption

Expert interviews:
Alan Lui – Chief Marketing Officer, Fusion Bank
Arthur Shek – Associate Partner, McKinsey & Company
Deniz Güven – CEO, Virtual Bank by Standard Chartered
Helen Kan – Executive Director & Alternate Chief Executive Officer, CITIC Bank International
Ken Lo – Head of Strategic Partnership, Founding Member, ZhongAn Virtual Finance Ltd
Seen Meng Chew – Associate Professor, CUHK Business School
Tat Lee – Alternate Chief Executive, WeLab Bank

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