Скачать или смотреть SEO Process - ALL 10 STEPS! | Complete Tutorial For Beginners

Hello! This is Rhett DeMille, the owner and president of PalmettoSoft. In this video I am going to share a Complete SEO TUTORIAL for Beginners.

Want to see SEO Process playlist? Click on the link:    • SEO Process  

00:00:00 Introduction
00:00:54 Keyword Analysis - Step 1 of 10
00:05:35 Website Audit - Step 2 of 10
00:11:20 Landing Page Optimization - Step 3 of 10
00:18:10 Blog Integration - Step 4 of 10
00:25:00 Meta Elements - Step 5 of 10
00:30:44 Citation Building - Step 6 of 10
00:42:45 Blog Posting - Step 7 of 10
00:50:13 Link Building - Step 8 of 10
00:57:40 Google Business Profile Optimization - Step 9 of 10
01:02:39 Reporting - Step 10 of 10
01:16:34 Conclusion

Our in-house SEO process at PalmettoSoft consists of 10 steps, and we have developed our model based on the traditional waterfall method.
In this SEO TUTORIAL for Beginners video, we have categorized each step of the SEO process as either On-Page, Off-Page, or a combination of both.

Step 1: Keyword Analysis (On-Page SEO)

The selection of keywords holds immense significance in the SEO process, and it requires effective communication and collaboration between us and the client.

It's worth noting that PalmettoSoft typically conducts keyword analysis as part of our sales process, which occurs before the SEO process.

However, to maintain clarity and ease of comprehension in this complete SEO process guide video, we present keyword analysis as the initial step in our SEO process.

Step 2: Website Audit (On-Page SEO)

Consider the website audit as a comprehensive health check for your website.

The primary objective of the audit is to identify any significant technical or functional issues that may hinder the SEO setup process. It is crucial to address these issues promptly to prevent any adverse impact on your website's rankings.

Step 3: Landing Page Optimization (On-Page SEO)

Following the completion of keyword selection and website audit, we move on to the crucial step of reviewing landing pages.

Based on our experience, most websites will require the creation of a few new pages to align with the selected keywords.

If a client opts for a campaign with 10 keywords, it is typically advisable to plan for the creation of three to four new pages within the website's main navigation structure.

Step 4: Blog Integration (On-Page SEO)

In recent years, blogging has experienced significant growth and has become an essential component of an effective SEO strategy. It offers a valuable means to enhance website traffic, foster trust with the audience, and consistently introduce fresh content to your site.

Once WordPress, our preferred development platform, is installed, it is crucial to configure the blog theme to incorporate both the overview and detail pages.

Step 5: Meta Elements (On-Page SEO)

Meta elements, also known as metadata or meta coding, play a fundamental role in any SEO strategy. Despite their longstanding presence, they remain highly relevant and crucial.

Essentially, meta elements consist of hidden words within your website's code that convey information to search engines about the nature of your site.

Step 6: Citation Building (Off-Page SEO)

Citation listings play a vital role in establishing the legitimacy of your business in the eyes of search engines.

Caution must be exercised when building citations to avoid inconsistent NAP (Name, Address, Phone Number) and other business information.

Step 7: Blog Posting (Off-Page SEO)

Blog posting holds significant importance in SEO for several reasons.

Firstly, it signals to search engine robots that your website consistently generates fresh content, leading to frequent indexing of your site.

Secondly, it helps establish your company as a subject matter expert (SME) within your field of expertise, enhancing your credibility and authority.

Thirdly, blog posting serves as a major source of high-quality inbound traffic to your website, which can tremendously impact your overall SEO endeavors.

Step 8: Link Building (Off-Page SEO)

Link building refers to the practice of obtaining high-quality backlinks from external websites to your own website. These backlinks typically consist of keyword-rich anchor text hyperlinks embedded within content, enabling both human users and search engines to navigate between pages across different websites.

Step 9: Google Business Profile Optimization (Off-Page SEO)

Google Business Profile (GBP) is a free tool that enables businesses to manage their online presence on various Google platforms, such as Google Search and Google Maps.

Step 10: Reporting (Routine)

The concluding step of our SEO process involves reporting. This crucial phase ensures clear communication between our optimization team and the client, providing a comprehensive understanding of the campaign's performance using mutually agreed-upon metrics and terminology.