Скачать или смотреть Rebranding FC Barcelona

What does it take to rebrand a huge sports team? GQ finds out. Join design expert Justin Thomas Kay as we look at the evolution of La Liga’s FC Barcelona logo, from their founding diamond logo to the current Barça shield hallmark that has stood the test of time. What are the key ingredients of FC Barcelona’s logo? What elements will be anchored in Justin’s modern rebranding? GQ settles the score, as FC Barcelona get rebranded.

#FCBarcelona #Barcelona #Football

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Director: Cole Evelev
Director of Photography: Eric Brouse
Editor: Brady Jackson
Talent: Justin Thomas Kay
Producer: Camille Ramos
Senior Producer: Lizzy Halberstadt
Line Producer: Jen Santos
Production Manager: James Pipitione
Production Coordinator: Elizabeth Hymes
Camera Operator: Carlos Araujo
Gaffer: David Djaco
Sound Mixer: Rebecca O'Neill
Production Assistant: Erica Palmieri; Ashley Vidal
Post Production Supervisor: Jess Dunn
Post Production Coordinator: Stella Shortino
Supervising Editor: Rob Lombardi
Assistant Editor: Andy Morell

With GQ Sports, the real action is off the field. Get an all-access pass to the world's coolest, most stylish athletes with original series like My Essentials, Actually Me, My First Million, Game Points & More. Watch a GQ editor try his hand at pro sports in Above Average Joe. And get an all-access look into how athletes shop, train, travel, and showcase their love of style, menswear, and sneakers.