Скачать или смотреть How I’d Start Over as a Realtor on Social Media in 2025 | Ep. 403 - Massive Agent Podcast

If I had to start completely over on social media today - with no audience, no followers, and no momentum - this is exactly how I’d do it.

This episode is a full-on tactical breakdown of how to actually use social media to get clients (not just likes). Whether you're a new agent or you’ve been at this for years but your social isn't getting you business, this is your roadmap.

👉 I’ll show you how to define your ideal audience (and why almost all agents are doing this wrong)
👉 You'll get my go-to formula for knowing exactly what kind of content to post
👉 Plus, you’ll walk away with specific hooks, angles, and post ideas that convert - without chasing trends or relying on algorithms

This is the episode I wish I had 8 years ago. Let's simplify your content strategy and actually start generating leads from it.

🔑 You’ll Learn:

· How to define your ideal audience in 5 clear questions
· The biggest mistake agents make with their content (and how to fix it)
· What to post using the P.A.S.S. formula
· How to speak directly to your audience without sounding like everyone else
· Why you should stop trying to appeal to “everyone”
· Real post ideas you can use today
· How to use ManyChat to capture leads from social automatically

📕 CHAPTERS
00:00 - Intro
01:12 - The ONE thing to fix before posting anything
03:40 - 5 questions to define your ideal audience
06:03 - The language mistake that kills your content
08:26 - What matters more than hashtags and gear
09:15 - What to post:
10:49 - The P.A.S.S. formula
13:09 - How to shift beliefs and educate clients
15:25 - How to showcase the path forward (and get hired)
17:53 - Bonus post ideas that actually get DMs
18:30 - What to do with this strategy now


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Dustin Brohm is host of one of the most popular podcasts in real estate, the Massive Agent Podcast, and a contributor to BAM. His podcast was an Inman Innovator of the Year finalist. Dustin is a keynote speaker on all things real estate marketing, social media, podcasting, and lead generation and has spoken on stage at Gary Vaynerchuk’s Agent2021, Inman Connect, Sales Mastery, HousingWire, State Realtor Association annual conventions, and more. He’s a Realtor in Salt Lake City, UT with an network of 770+ agent partners across 36 states.

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