Скачать или смотреть More Brains - Less Bots: Driving Reputation & Revenue with Expertise Marketing

More Brains - Less Bots: Driving Reputation & Revenue with Expertise Marketing

Collision Conference2019Peter EvansExpertise MarketingReputationExpertFile

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Описание к видео More Brains - Less Bots: Driving Reputation & Revenue with Expertise Marketing

In his 2019 Collision Conference keynote session titled "More Brains, Less Bots: Driving Reputation & Revenue with Expertise Marketing," Peter Evans - CEO of ExpertFile speaks to how organizations can better engage their internal experts to competitively differentiate their brand and drive new revenues. The session outlined how trends such as the erosion of consumer trust and increasingly complex buyer journey are driving enterprises and institutions to make experts more approachable to key audiences as media sources, speakers and customer advisors. Peter also shared key insights learned from working with top organizations in sectors such as corporate, healthcare, higher education and industry associations.

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