Скачать или смотреть Mapping luxury: From exclusive couture to masstige

OUD FASHION TALKS WORKSHOP
BY ANNA ZINOLA

KEY POINTS COVERED IN THE WORKSHOP

What is Luxury Today?
The Luxury System
The Strategy of Fashion Brands in the Luxury Market
Balancing trends with originality and storytelling.
Using analytics to shape content decisions and grow with purpose.

About Anna Zinola
Anna Zinola is the School and Education Director at Istituto Marangoni Riyadh (KSA). She holds a PhD in Research Methodology from Università Cattolica di Milano, where she also taught Research Methods. Anna has lectured in Research Methods and Consumer Behavior at Istituto Marangoni Milan and served as Director of the Global Master for Luxury Business Professionals in partnership with Politecnico di Milano.Previously, she was an adjunct professor of Marketing Psychology at the University of Pavia and Director of Qualitative Studies at Nielsen. Her work focuses on consumer behavior and research methods, and she has authored over ten books on these topics. She is also a regular columnist for Corriere della Sera.