Unlocked ₹99,000 Crore D2C Industry Secrets in Just 63 Minutes! Telugu Podcast I Founders Code

"In this episode of Founders Code, I sit down with Veda Gogineni, the visionary founder behind @earthfulme a thriving Direct-to-Consumer (D2C) brand. We dive deep into their journey, exploring how they turned an idea into a fast-growing business.

Topics include:

* The inspiration behind Earthful and its early challenges
* Strategies for customer acquisition and retention in the D2C space
* How Veda navigates product development and innovation
* Marketing strategies that have been key to Earthful's success
* Operational insights into scaling a D2C brand
*Trends shaping the future of the D2C industry
If you're an aspiring entrepreneur or a fan of the D2C model, this episode is packed with insights you won’t want to miss!


0:00 Introduction
1:35 About Founder
2:43 How To Decide
4:30 Runway
5:25 Job Before Startup ?
8:05 Are we Getting Enough Nutrition ?
9:55 Can We Compete With Big Brands ?
12:25 How To Project Brand Message ?
13:55 How Ayurvedic Brands Work ?
14:50 What is Brand Identity ?
16:45 Manufacturing Or White label ?
19:20 Website or Marketplace ?
22:15 0-1000 customers journey
23:13 what is ROAS ?
25:40 CAC Explained
27:12 how to chose Co-Founder
29:35 How to hire a team ?
31:35 Funding Journey
33:50 Business or Startup ?
35:38 Does Audivasi hair oil work ?
36:45 How to Select Demographic ?
37:30 How To Decide on a Product
40:00 About Label Padho India
40:13 About Indian Consumers
43:50 Offline Or Online ?
45:10 Super Women Program
46:25 Does Women Have More Advantage ?
48:10 Ads or Influencers
49:00 Behind Earthful
50:20 Challenges ?
51:33 Zen Z Market
52:00 Customer Behaviour
53:10 Prepaid or Cod ?
55:00 Customer Life Time Value Explained
56:00 How Reviews Shape A Business ?
59:30 When To Start a Brand
1:02:31 Mana Idea Copy Kodte Ela ?
1:04:15 Q&A






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