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A strong tone at the top is very important. If you don't have a strong tone at the top, then the message will never cascade down. It's not just the words that the leader says, or talking about the values, or reading the occasional speech. It's about living and breathing it every day. About holding people accountable. About ensuring that employees have the right resources to be able to ask questions and to do that in an environment where they feel safe. It's also very important to focus on tone in the middle because there's often a breakdown somewhere between the tone at the top and the tone in the middle. And organizations so often maybe take their best engineers and make them managers without giving them training on what it means to be setting the culture and what their role is there. So, tone at the top very important. Tone in the middle maybe even more important because that's who the employees look to for answers every single day. Your boss would love this video too. Email it now.

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