THE LITTLE BOOK of COMMON SENSE INVESTING By JOHN C. BOGLE
In this video, we explore the core philosophy of John C. Bogle’s classic, The Little Book of Common Sense Investing. According to Bogle, the founder of Vanguard, successful investing is all about common sense. We explain why the most effective strategy is to own the entire stock market through an index fund, which guarantees you capture the returns generated by businesses.
Discover why Bogle argues that trying to beat the market is actually a "loser's game" once the costs of financial intermediation—such as commissions, management fees, and taxes—are deducted. We break down the "relentless rules of humble arithmetic" which show that, as a group, investors can only earn the market return minus these costs. Learn how to stop contributing to the "croupiers" of the financial system and start playing the "winner's game" by holding a diversified portfolio forever.
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