Скачать или смотреть Allied Blenders & Distillers IPO: All About The Company | Know Your Company

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As ADB gears up for its Rs 1000 cr IPO, Aabha Bakaya, Senior Editor, Business Today TV speaks with Shankar Ramamurthy, Executive Deputy Chairman on the Board of Allied Blenders & Distillers on his vision for growth, creating value for investors, changing consumer trends and bouncing back post the worst of the pandemic years.
About the company:
· The Mumbai-based company is one of the only four spirits companies in India with a Pan-India sales and distribution footprint, and is a leading exporter of IMFL, in terms of annual sales volumes between Fiscal 2019 to Fiscal 2021 with an estimated peak share of 20% in Fiscal 2021.
· ABD started its journey in 1988 with the launch of its flagship brand, Officer’s Choice Whisky which marked its entry into the mass premium whisky segment.
· From 2016 to 2019, Officer’s Choice Whisky was among the top-selling whisky brands globally in terms of annual sales volumes.
· Over the years, ABD has expanded and introduced products across various categories and segments and established market leadership in the alcoholic beverages market in India with a market share of 8.2% in the IMFL market by sales volumes in Fiscal 2021.
· Its main competitors are United Spirits Limited, Pernod Ricard India Private Limited, and Radico Khaitan Limited.
· As of March 31, 2022, ABD’s product portfolio comprised 10 major brands of IMFL across whisky, brandy, rum, and vodka.
· According to Technopak Report quoted in its DRHP, ABDs brands which include Officer’s Choice Whisky, Sterling Reserve, and Officer’s Choice Blue, are ‘Millionaire Brands’ or brands that have sold over a million 9-liter cases in one year.


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