Скачать или смотреть The $100K Marketing Question Law Firms Keep Getting Wrong — Episode 391

Every law firm wants more leads — but what if chasing them is the very thing holding you back?

In this episode of The Game Changing Attorney Podcast, Michael and Jessica Mogill tackle one of the most common (and costly) mistakes law firm owners make: pouring money into marketing before fixing the foundation of their business. A $100,000 ad campaign might sound like the fast track to growth, but if your systems, team, and client experience can’t handle the volume, you’ll end up scaling chaos instead of results.

Key Moments:
00:00 – Intro and setup: The difference between growing revenue and scaling your business
02:30 – Why mistakes don’t define you — it’s how you respond that matters
03:24 – Miles Davis on wrong notes and life lessons
06:42 – The $100K marketing question: Should you invest in leads or systems?
09:42 – Why scaling demand without capacity only creates bigger problems
10:36 – Run your own race: Why comparing your growth to competitors is a trap
13:40 – Should you hire before perfecting processes, or wait until everything is “just right”?
16:39 – How to expand capacity without sacrificing client experience

About Crisp:
Crisp (crisp.co) is a law firm growth company. We help committed law firm owners and their teams differentiate their firms, amplify their brands, and dominate their markets. Our clients generate limitless growth in their businesses with superior brand differentiation, world-class video marketing, and transformational coaching.

We’re on a mission to help over 10,000 law firm owners grow their revenue by $10 million ($100 billion impact).

Our approach is to take everything we've learned to generate massive growth in our own organization and help the country's most ambitious law firm owners do the same for theirs.

Follow Michael Mogill:
Website: https://michaelmogill.com/
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Linkedin:   / mogill  

Follow Crisp:
Website: https://crisp.co/
Facebook:   / crispgrowth  
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Linkedin:   / crispgrowth