D&AD New Blood Awards - The Useful Guide To Winning

Ever wondered what the New Blood Awards are all about? D&AD's useful little guide is here to get you up to speed.

Find out more about the New Blood Awards, Festival and Academy here: http://www.dandad.org/en/new-blood/

New Blood is a series of world class programmes for new creatives. We aim to reach young creatives from as far and wide as possible to offer inspiration, learning and genuine breaks on the way into industry.

The New Blood Awards are industry standard briefs set by global brands are taken on by students, recent graduates and under 24s around the world. Winning a New Blood Pencil is an instant validation of your talent.

D&AD represents global creative, design and advertising communities and celebrates brilliance in commercial creativity.