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Nigel Farage’s ‘Blitz’ Against Labour in Scotland and Wales: Current Plans and Reactions
Farage’s Strategy and Reform UK’s Momentum
Nigel Farage and Reform UK are ramping up efforts in Wales and Scotland, positioning themselves as serious challengers to Labour in both devolved nations. Farage has declared Wales as Reform’s “top priority”, launching the party’s Senedd campaign ahead of the 2026 elections. In Scotland, he is expanding campaign visits before the Holyrood election and a key by-election in June. Recent polls show Reform UK gaining traction among disillusioned Labour and Conservative voters.
Reform UK’s momentum follows local election gains in England, where it won control of 10 councils and a parliamentary by-election. In Wales, the party is promising to overturn key Labour-backed policies such as the “Nation of Sanctuary” programme, 20mph default speed limits, and Welsh language targets.
In Scotland, Farage is attempting to capture support from those dissatisfied with both Labour and the SNP, leveraging growing voter fatigue with mainstream parties. Polls suggest Reform could elect its first MSPs in 2026, with some projections indicating they could become a new opposition force.
Welsh Labour has criticised Farage’s approach as out of touch and dismissive of devolved governance. Plaid Cymru condemned Reform UK’s rhetoric as “empty soundbites,” accusing the party of disrespecting Welsh identity.
In Scotland, SNP and Labour officials expressed concern over Farage’s growing influence, especially in rural and post-industrial regions. Political commentators warn that Reform UK’s rise could splinter unionist votes and alter the balance in key constituencies.
Farage plans to personally campaign in the upcoming Hamilton West by-election in Scotland. Meanwhile, Reform UK is forming candidate slates for the 2026 Senedd and Holyrood elections. The party's digital campaign focuses on targeting working-class voters and calling for “a voice for real Britain.”
Despite criticism, Farage claims Reform UK is now “competing to be the largest party in Wales” and could win “dozens of seats in Scotland” if trends continue.
Conclusion
Reform UK’s push into Scotland and Wales marks a bold expansion of its national strategy, aiming to break Labour’s dominance in devolved politics. As Farage sharpens his anti-establishment messaging, mainstream parties face pressure to defend their traditional bases amid shifting voter loyalties.

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